Althea Barclay (She, her)

Manager & Team Lead, Marketing and Communications

Althea brings a wealth of marketing and communications experience from the B2B and nonprofit sectors to her role at CCDI. With a passion for marketing innovation, she has spent the last 15 years cultivating a deep understanding of customers and leveraging strategic initiatives to build connections and enhance brand equity.

As the former Director of Marketing and Communications at Cluep, Althea built a client-centric program for this AI-powered mobile advertising platform, optimizing email marketing to create opportunities for the sales team. At RBRO Solutions, Althea successfully managed corporate and product marketing efforts, using events and other lead-generation solutions to expand the prospect base. As Product Marketing Manager at World Vision Canada, she increased the donor base and successfully expanded the product lines into the Francophone market.

Althea is devoted to crafting campaigns that genuinely resonate with target communities. In her downtime, she enjoys exploring scenic trails with her family, indulging in bargain shopping adventures, and embarking on enriching trips to historically significant and visually stunning destinations.